Case study - Economy Car Hire Limited t/a Zest Car Rental

Case study - Economy Car Hire Limited t/a Zest Car Rental

The Deal

Zest Car Rental is a very successful business providing a high quality service to customers renting cars both in the UK and worldwide.  It has been awarded the Which? Car Hire Broker title for five consecutive years.

The directors wished to continue to further develop the business whilst achieving an improved work/life balance.

Key Highlight

MHA Larking Gowen helped the directors develop their future strategy commencing with two half day strategic planning sessions.


Rory & Pam Sexton of Zest car Rental said “We found our two half day sessions with James and Ian to be inspiring.  They helped us to see what were the important strategies we need to get in place and the main goals to achieve to really grow the business.  We identified the three key things which will really make a difference and which we can comfortably achieve within three years. We also gained an insight to where we both want be in our business and home life in the next five years. The whole exercise was very enlightening as it identified that we both want the same outcomes.”

James Lay and Ian Nelson of MHA Larking Gowen said “It was extremely satisfying to explore, challenge and develop Rory and Pam’s personal and business goals during these sessions.  Their full active participation really helped us facilitate their key strategies.  They both deserve enormous credit for the role they have already played in building their successful business. We look forward to them implementing the exiting initiatives arising from the sessions.  We are always available to help them implement their exciting plans in the future.”

Our Role

MHA Larking Gowen’s strategic planning sessions helped the directors to:

  • Understand what is working and what is not working as well as it could be in the business NOW;
  • Gain clarity to WHERE they want to be in the future;
  • Determine the top 3-4 key strategies as to HOW they will get there.


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